GastrodiplomacyFirst initiativeBelgrade · Serbia

The taste of Serbia.Fire-cooked,told to the world.

eatSerbian is Serbia's first gastrodiplomacy initiative — promoting Serbian food, recipes, local producers and the people behind the pots. Sarma, beans, wedding cabbage, goulash, paprikash — dishes that tell stories.

Today on the menu
Sarma.Pasulj.Wedding Cabbage.Goulash.Paprikaš.
Belgrade, Serbia
eatSerbian HQ
Medieval recipes · local produce · modern presentation
Five iconic dishes

The Serbian table, told through five dishes.

Each dish is a story — of a region, a family, a fire that has burned for centuries. We start with the five cornerstones of Serbian cuisine.

Sarma
All of Serbia Winter · Slava · Holidays

Sarma

Sour cabbage, minced meat, a winter scent.

The queen of the Serbian table. Best the next day, reheated — and most beautiful when its smell arrives in the house before it does.

Recipe & story
Pasulj
Šumadija · Vojvodina Year-round

Pasulj

Tetovac beans, smoked meat, bay leaf.

Serbia's famous baked beans and bean soup — fuel of working-class Belgrade, children grow up on it.

Recipe & story
Wedding Cabbage
Mačva · Šumadija Weddings · Holidays

Wedding Cabbage

Slow-baked, layers of meat, sour cabbage.

More than a dish — a ritual. Made for a hundred guests, baked for hours, scenting the entire courtyard.

Recipe & story
Goulash
Vojvodina · Banat Autumn · Winter

Goulash

Beef shank, sweet paprika, red wine.

Heritage of the Vojvodina plain. Cooked slow, eaten fast. Best in a kettle by the Tisa river.

Recipe & story
Paprikaš
Vojvodina · Danube Year-round

Paprikaš

Chicken or fish, paprika, dumplings.

Fish paprikash from the Danube or chicken from Banat — always red, always spicy, always with bread.

Recipe & story
Recipe book
eatSerbian · 2026
The Recipe Book
25 recipes
The recipe book

Recipes our great-grandmothers kept, we are writing them down.

Step by step, with original measures and tips from grandmothers across Serbia. No shortcuts, no 'instant' versions.

Coming soon · first batch of 25 recipes in production.
Local producers

Behind every dish stands a person.

Mills in Šumadija, cheese-makers from Zlatibor, winemakers from Negotin, butchers from Užice — meet the people who guard the taste.

Producer map · in progress.
Mlin Šumadija
Topola

Mlin Šumadija

Flour · grains

Profile soon
Sirari Zlatibor
Zlatibor

Sirari Zlatibor

Kajmak · cheese

Profile soon
Vinarija Negotin
Negotinska kr.

Vinarija Negotin

Wine · rakija

Profile soon
Mesara Užice
Zlatibor

Mesara Užice

Prosciutto · sausages

Profile soon
Bagrem Vojvodina
Bačka

Bagrem Vojvodina

Honey · blossom

Profile soon
Ajvar Leskovac
Jug Srbije

Ajvar Leskovac

Ajvar · peppers

Profile soon
eatSerbian Shop

Bring Serbia into your kitchen.

Spices, ajvar, kajmak, rakija, cookbooks — carefully picked from small local producers. Packaging that survives the journey.

Shop opens soon.
Ajvar Leskovac
spicy

Ajvar Leskovac

€8
Kajmak Zlatibor
homemade

Kajmak Zlatibor

€12
Med od bagrema
raw

Med od bagrema

€10
Rakija Vilijamovka
12 yr.

Rakija Vilijamovka

€22
Events

Dinners, workshops, live cookings.

eatSerbian travels to embassies, culinary schools and restaurants worldwide. Follow the calendar — or invite us.

Calendar updating.
See the calendar
Saša Mišić — chef
Gastro Maestro
Saša Mišić
Sarma · 2026
eatSerbian
eatSerbian × Saša Mišić

Saša Mišić — Gastro Maestro of the initiative.

One of Serbia's most celebrated chefs leads the creative and culinary direction of eatSerbian. Medieval recipes, modern presentation, Serbian taste on the global stage.

Newsletter

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